Road vehicles are known to be the most hazardous of all mobility means causing major societal challenges for the EU. Almost 90% of
road accidents are caused by driver behaviour which literally means an improvement in road safety directly depends on a good
understanding of driver behaviour and its interaction with the surrounding environment. One of the very first elements that drivers
are interacting with and are affected by is the Machine Interface. Historically the vehicle HMI was optimized for “heavy machinery”
operation purposes and unfortunately did not receive sufficient attention for passenger vehicles. This project will take the HMI as its
core focus by taking the human in the centre. This project will establish a methodology to develop holistic and multi-agent models
including, driver behavior, HMI functionality, vehicle system interface, and functionality as well as operating environments and traffic
conditions. This project benefits from a multi-disciplinary approach toward investigating, evaluating, and building a scalable Human-
Centric Machine Interface (HCMI). The HCMI allows a typical group of population (all genders, age groups, and representatives of
different mental/physical capabilities) to be equally considered. Provided with a holistic and multi-sided approach, driver distractions
will passively be reduced by the new HMI framework and will preventively and pro-actively be mitigated by exploiting vehicle system
levels to increase the safety of all road users. The studies in this project will not only rely on the theoretics, computer-based
simulations, and mock-ups but rather will employ advanced technologies such as AR, VR, physical vehicle, and traffic simulators as
well as building functional prototypes on a real scale. The introduced paradigm for data collection through biosignals will enable
further employment of on-edge technologies such as artificial intelligence, cognitive- and neuroscience to improve traffic safety in a
predictive manner.